第八届中国国际进口博览会11月5日在上海开幕。作为本届进博会人文交流板块的亮点展馆，山东馆为大家准备了哪些惊喜好物？双语主播带大家沉浸式探馆，揭开“老字号”与“外贸优品”完美融合的奥秘！
眼前这列以“齐鲁一号”列车为脉络设计的展馆，远不止是一个普通的好品展区——它更是“山东制造”走向世界的生动缩影与创新平台。展馆巧妙依托列车行程的概念，将文化、产业与美食无缝串联，特别创新打造了一场集“文化体验、美食品鉴、产业延伸”于一体的沉浸式美食盛会。
步入展厅，仿佛登上一列穿越古今的文化列车。最吸引人的是“明厨亮灶+文化叙事”的沉浸式体验空间，透明操作台里老师傅们正在现场制作德州扒鸡的鸡肉灌汤包、野风酥的煎饼卷牛肉、鲁味斋的脱脂扒蹄饭。氤氲香气中，鲁菜“食不厌精、脍不厌细”的匠心传承变得可触可感。“孔孟有礼”主题展区汇聚了君祥蜂蜜、泰山老汤鸡、渤海口海产品、崔字牌香油等多款“可带走的山东味道”，将文化符号融入日常饮食。
在“鲁韵文创”区域，豆神动漫的《孔庙立体书》以纸艺创新还原儒家建筑精粹；在“智享生活”区域，橙色云智能个护电器、大染坊丝绸家纺等外贸优品集中亮相。
展馆还设置了丰富的互动环节：在“我为家乡代言”品牌方言墙前，观众可以聆听地道山东方言版品牌宣传；“寻章探馆”等活动可引导观众深度感知齐鲁文化内涵。
山东馆以其独特的展陈理念和沉浸式体验，成为本届进博会上一道亮丽的风景。在山东馆，齐鲁文化不再是故纸堆里的传说，而是可品尝、可体验、可带走的生动现实。
它向我们展示：文化“走出去”不仅需要过硬的产品，更需要打动人心的表达。
The 8th China International Import Expo is currently underway. As a highlight pavilion in the cultural exchange section of this year's CIIE, what surprises does Shandong have in store for us? Follow the reporter's perspective to dive in and uncover the magic behind the perfect blend of “time-honored brands“ and “high-quality export products“!
The Shandong Pavilion is themed around the “Qilu No.1“ train. But it's more than just a display of high-quality products. It's a living snapshot—and a gateway—that helps Shandong Manufacturing connect with the world. The pavilion uses the idea of a train journey to tie everything together:culture, industry, and food—all linked, all flowing. There's even a special immersive dining event that brings it all together:cultural experiences, gourmet tasting, and industrial showcases—all in one single journey.
Stepping into the hall feels like boarding a cultural train that travels through time. The most attractive thing is an immersive space with “open kitchens + cultural storytelling.“ Behind the transparent counters, skilled artisans are making treats live—such as Dezhou Braised Chicken-inspired steamed buns stuffed with chicken broth, Yefengsu's pancake rolls with beef, and Luweizhai's de-greased trotter rice. As the aroma fills the air, you can really feel the meticulous craftsmanship that defines Shandong cuisine—a style that lives by the principle: “spare no effort in detail, pursue perfection in refinement.“
Over at the “Confucius and Mencius Etiquette“zone, there are plenty of “take-home tastes of Shandong,“ like Junxiang honey, Mount Tai old-broth chicken, Bohai Kou seafood, and Cui Brand sesame oil. Each product weaves cultural symbols into everyday food.
In the “Shandong Cultural Creations“ area, Doushen Animation’s “3D Pop-up Book of Confucius Temple“ uses innovative paper art to bring the essence of Confucian architecture to life. In the “Smart Living“ section, you’ll find a collection of premium export products—things like Orange Cloud's smart personal care appliances and Daranfang Silk home textiles.
The pavilion also has lots of fun interactive activities. At the “I'm My Hometown's Spokesperson“ brand dialect wall, you can listen to brand promotions in authentic Shandong dialect. There are also events like “Treasure Hunt in the Pavilion“ to guide you in exploring the cultural meanings of Qilu more deeply.
Thanks to its unique exhibition concept and immersive experiences, the Shandong Pavilion stands out as a bright highlight at this year's CIIE.Here at the Shandong Pavilion, Qilu culture isn't just a story from old books—it's a vivid reality that you can taste, experience, and take home with you.
It shows us one important thing: for culture to “go global,“ we need more than just great products—we need stories that touch people's hearts.
无限工作室出品
策划：魏鹏 辛然
统筹：武玮佳 张婷婷
采访、出镜、配音：徐明业
文案：武玮佳 徐明业
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